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LAS VEGAS -- Today, 21st Century Technologies, Inc.'s (OTC:BB TFCT.OB) portfolio investment company, prizeWise, Inc. announced the launch of an affiliate marketing program which is expected to generate 10,000 new members weekly.

PrizeWise has collaborated with Direct Response Technologies, Inc. in the implementation of the program and has licensed their DirectTrack(R) technology to manage the affiliate marketing program. The DirectTrack(R) tracking and reporting platform was ranked as the #1 affiliate tracking technology platform by an independent, industry leading publication, voted on by 25,000 readers, in February 2004.

Jason Wolfe, president of Direct Response Technologies, has aggressive goals for new member acquisition numbers. Direct Response Technologies' goal is to ramp up to 10,000 new members per week by the end of November, 2004.

According to Steve Rinehart, president of prizeWise, as Direct Response expands toward expected levels of production, "prizeWise's member base will skyrocket. This system will help us reach people who have been outside of our normal range of contact."

Rinehart, said that Web sites previously unassociated with the company will be able to place prizeWise banners on their own sites and will receive a commission for each person who registers as a new member.

Merchants and Web sites interested in joining the affiliate program can visit http://affiliates.prizewise.com

For information on Direct Response Technologies, visit http://www.directresponse.com

21st Century Technologies is a Business Development Company, operated pursuant to the Investment Companies Act of 1940. It holds various enterprises as investments and seeks to grow companies in which it has an interest.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995:

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.